Snap was launching a new sports initiative and wanted advertising clients and marketing teams to experience the excitement while learning more about the business opportunity through a playful lens.

We brought the Snap Sports Network to life in the New York Snap office through the fabrication and development of an interactive competition space featuring a riot of gaming nostalgia. From a rock, paper, scissors station to Hungry Hungry Humans, complete with massive rolling hot dog buns, the environment brought out the big kid in everyone.

Through partnership with creative agency, Studio Mega, we delivered an event true to Snap’s brand principles of connection and authenticity and proved that B2B programming can be both joyously ridiculous ... and productive.