Italian hair tool experts, Bellissima, needed to make their presence known in the UK beauty market with a nationwide shopping mall tour.

We identified five key shopping locations that aligned with the heritage brand’s high end positioning. From there it was all about curating a consumer journey that put the product first and made customers feel empowered and excited to use the tools themselves.

Interactive display islands celebrated the elegance of the product, while an expert-led styling station offered complimentary makeovers that showcased the key end results. The tour helped boost product sales by 200% and grow Bellissima’s UK market share in the hair tool space.