Google Xi CoLaboratory, Google’s initiative focusing on inclusive events, challenged us to create an area at the IMEX 2024 trade show where attendees could step away from the mayhem and into a calm headspace.

In partnership with Storycraft Lab design research and strategy agency, we concepted and produced a space that brought the outside inside. Centering on the principles of biophilic design, we leaned into the Vegas desert landscape, overflowing the space with local plants alongside furniture in natural woods and organic circular designs.

The result was a zen-zone: a place of sanctuary at the heart of the busy show, facilitating genuine and free-thinking conversation. NYX Awards gave our space a Gold Award, acknowledging the power of its design in creating such a restorative experience within a small footprint.