Samsung tasked us with concepting a truly original and effective showcase for their most innovative products, from entertainment to appliances to mobile and monitors.

Tapping into the cultural small home movement, we custom-designed and built a gloriously cute space to take on the road and show up at events from the Telluride Film Festival to BottleRock music festival in Napa Valley to the Super Bowl, bringing the house party energy each and every time.

Measuring just 30x8x13ft, it boasted a teensy patio, kitchen, and living room, all decked out in Samsung products. It engaged with more than 25k consumers with over 7,500 Home Tours and 750k impressions.