Samsung CEDIA

The Challenge

Year on year, we bring to life Samsung’s vision for footprint at CEDIA (Custom Electronic and Installation Association) summit - a premium smart home tech event where the brand connects with their valued custom installer audience.


The Solution

For the last five years, we have been Samsung’s event partner, dreaming up compelling ways to display products in the context of how they would be used in homes.

Together, we’ve adapted to the evolving needs of the show, from last-minute switches to virtual, right back to massive in-person moments. As their trusted partner, we’ve brought tech features to life in experiential ways, like building an indoor waterfall to turn their outdoor TV’s weatherproof feature into a truly memorable moment.