We needed to help Samsung capture attention on the show floor and crowded landscape at CES, the legendary Las Vegas global tech trade show

Who better to showcase Samsung’s SmartThings technology for easy smart home control to the online generation than the accidental Godmother of social—Martha Stewart. Her brand-forward 20-minute demo was packed full of fun, viral-friendly moments that authentically sold in the benefits of the Samsung smart ecosystem.

From creative concepting to shoot direction, talent coordination, and on-site production management, we made it all happen between holidays and in record time.