We relished being tasked with making a slimy splash for MrBeast’s San Diego Comic-Con brand debut, generating online and in-person buzz for the new MrBeast Swam toy line, in collaboration with Moose Toys.

We launched big with an undeniably fun and visually arresting activation, working alongside brand innovation agency, R&R Partners. For a fully immersive dystopian slime-spill experience, we honed every detail, from custom-developed slime in signature MrBeast blue to a built-from-scratch larger-than-life up-turned tanker truck designed to be scalable and reusable at other events.

The truly immersive experience succeeded in garnering a bevy of media attention and placements.