Leading fashion footwear specialists OFFICE Shoes tasked us with hitting the right note at the launch event for their OFFICE Presents series: a TOM’s Mallow shoe drop that doubled as an awareness-raiser for the ‘For Good’ initiative, celebrating self-care during Mental Health Week.

We designed and executed a fully curated experience that carried the campaign tone, messaging, and creative throughout; immersing guests in a calming experience. We partnered with a vegan restaurant and all-natural beauty salon to treat guests to nutritious food and nurturing treatments; hosted a panel with mental health experts; and provided a photo booth for viral moments.

Every detail - from the floral arrangements to the mani-pedis - celebrated self-care. The event rippled through socials, thanks to attendees carefully selected from the active OFFICE community.