Jägermeister wanted to show up big at major summer music festivals with an interactive game that could live on in socials.

We collaborated with Tinsel creative agency, taking a key brand principle - that Jägermeister should be served at freezing temperatures - and delivering it to the heat of the summer. We custom-designed a modern take on a classic carnival high striker game, the Ice Strike.

Fully built in-house and with eye-catching components including reactive LED lights and ticker tapes, players queued right around the booth to ‘take their shot’, sharing their tries in a viral moment on socials.